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The Startup Files - 23andMe
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The Startup Files - 23andMe

In The Startup Files I'll take a deep dive into an interesting startup business or founder story. This time: biotech startup 23andMe once best kid in class but recently filed for bankruptcy.

Caroline Vrauwdeunt's avatar
Caroline Vrauwdeunt
Apr 13, 2025
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The Startup Files - 23andMe
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Key Points

  • 23andMe recently filed for bankruptcy, with CEO Anne Wojcicki stepping down to pursue a buyout.

  • It seems likely the company faced financial struggles due to a 2023 data breach affecting 6.9 million users and declining sales.

  • The evidence leans toward weak demand for ancestry kits and ended research partnerships contributing to their challenges.

  • An unexpected detail is that potential buyers must comply with 23andMe’s privacy policies, raising questions about data security post-sale.

The genetic testing firm 123anMe became wildly popular after launching in 2007, with millions of customers sending in saliva samples for analysis to learn about their ancestry and genetic makeup. Image shows dna sequence.

Bankruptcy Filing and Leadership Change

23andMe, a well-known genetic testing company, has filed for Chapter 11 bankruptcy protection to facilitate a sale process, as reported on March 23, 2025 (23andMe files for bankruptcy protection). This move came after CEO and co-founder Anne Wojcicki resigned, aiming to bid for the company herself, with Joseph Selsavage stepping in as interim CEO. This leadership shift highlights the company’s efforts to address ongoing financial difficulties.

Reasons for Financial Struggles

The company’s troubles stem from multiple factors.

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© 2025 Caroline Vrauwdeunt
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